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LG: WP7 falls short as carriers tire of "too much Android"

Written By Blog PageRank 2 on Wednesday, January 8, 2014 | 11:56 PM

In an interview with Pocket-lint, LG, marketing and advertising technique and planning group director James Choi stated of Microsoft's Windows Telephone 7, "from an business perspective we had a higher expectation, but from a customer point of view the visibility is significantly less than we anticipated."


Choi added, "LG has been closely collaborating with Microsoft from the starting. What we feel is that it is absolutely perfect for a enormous segment out there. What we feel is that some folks believe that some operating systems, mostly Google, are incredibly complicated for them. But Windows Phone 7 is very intuitive and effortless to use.”

"A single of the issues," the report noted, "is that some believe that the OS is so simple to use that it’s a bit boring."

Choi himself mentioned that, "for tech guys like us it may be a tiny bit boring soon after a week or two, but there are certain segments that it truly appeals to. We strongly really feel that it has a sturdy potential even even though the initial push wasn’t what everybody expected”.

Microsoft has been cagey in speaking about the launch of Windows Phone 7, even as its own developers "recommend that you believe of Windows Telephone 7 development as a hobby or a learning expertise."

Microsoft itself has described the Windows Phone 7 launch as "inline with our expectations," even whilst describing shipments that could only barely fill out global channel inventory.

LG nevertheless powerful on Microsoft

LG seems to be the initial licensee to openly contact Windows Telephone 7 a critical disappointment, but it isn't prepared to abandon Microsoft yet simply because it has handful of alternatives, lacking even its personal recognizable mobile platform in contrast to Samsung's Bada, RIM's BlackBerry, or HP's Palm/webOS.

The telephone maker was led down a rabbit hole in 2009 with Windows Mobile 6.5, a year when LG took more than the lead role in advertising Windows Mobile in what the Washington Post described at the time "an enhanced partnership" with Microsoft.

"Microsoft stated it will also be operating closer with LG, a firm it had agreed to a partnership with in advance. LG is committing to building 50 new Windows Mobile phones by the end of 2012 and each firms, Microsoft and LG, are committing to rising their investment in Windows Mobile by 5-fold," the report stated at the time.

Soon after Windows Mobile continued to collapse in 2009 and was replaced with Windows Phone 7 in late 2010, LG continued to assistance the new platform as a top licensee, even as its chief executive Nam Yong stepped down due to massive losses LG had erased 30 percent of its mobile share more than the earlier 3 years.
Title: LG: WP7 falls short as carriers tire of "too much Android"
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Posted by: Admin Updated at: 11:56 PM

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