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How to Use the Android Trademarks Properly?

Written By Blog PageRank 2 on Tuesday, December 3, 2013 | 2:58 AM

A handful of days ago 1 of the personnel of the App Retailer refused to accept an Android magazine application, claiming that there is inadequate content material in the meta information of the application. The application focusing on the Android OS was probably refused by the uninformed Apple employee due to the fact the word "Android" was employed in its description or amongst its tags.
This story highlights that several are not familiar how the Android trademark and the items in the Brand Guidelines shall or shall not be utilized. The Development Terms of Apple do state that in case of the infringement of certain licenses the applications can be refused (or deleted) from the App Store, however, in the above case the term was only used in a descriptive way, hence one particular can not speak about the infringement of any license.
Naturally an other explanation for the rejection is the prejudice of the Apple employee towards its business, and being aware of the attachment of the Apple customers to their devices this can be understood – but still is not an excuse for not even explaining the reason for the rejection, as it need to have been done by quoting the associated clause of the Developer Program License Agreement.
Let us now take a look at the terms of use of the Android Brand and the connected items. Google provides the following guidelines on android.com

The Android Robot

Can be employed, modified or reproduced in any way. The standard green color of the droid is the 1 with the HEX code #A4C639. Utilizing the robot or any modification of it is permitted under the terms of the Creative Commons Attribution license.

The Android Logo

Source: Android.com
The Android logo could not be utilised.

The Android typeface

Using the custom typeface is also forbidden.
Android in Official Names
Using the words "Android" and "Droid" on their own is not allowed, employing these is only allowed as descriptors (like "for Android"). Would we want to include "for Android" in the logo, it has to be smaller sized in size than the logo itself. The 1st instance of this use should be followed by a TM symbol.
Android in Messaging
May possibly be used in text as a descriptor, as extended as it is followed by a correct generic term (e.g. "Android™ application").
We should bear in mind, that Android is the trademark of the Google Inc. and utilizing it is only allowed soon after its permission. And the lesson of the story above is, that the relevant terms and conditions must usually be studied and complied with just before the development of any application, let it be Android, iOS or anything else, due to the fact otherwise we could loose a lot of time and power.
Title: How to Use the Android Trademarks Properly?
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Posted by: Admin Updated at: 2:58 AM


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