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An Android for everybody

Written By Blog PageRank 2 on Thursday, November 21, 2013 | 12:55 PM

SINGAPORE - A wide range of special, well-developed products that tap into mobile trends and have mass appeal.

That is how Sony Ericsson plans to remain on prime of the Android smartphone market, mentioned executives speaking at the company's Global Media Conference on Wednesday.

The event also introduced numerous new Sony merchandise that will be unveiled in the third quarter of the year, such as two new Android-powered phones: The Xperia active and the Xperia ray. With this debut, Sony Ericsson will have launched a total of eight Xperia phones in 2011.

But even if buyers really feel overwhelmed by the sheer variety of Android phones on Sony Ericsson's plate, it is all component of the strategy to capture as big a share of the competitive Android smartphone market as achievable.


"We've committed ourselves to moving forward with Android, which has gained immense reputation throughout the area," mentioned Matthew Lang, Sony Ericsson's corporate vice-president and head of the Asia-Pacific region. "We compete with a variety of goods that we think supply the consumer a fantastic, excellent decision.

"I believe we produced the correct selection producing a range of phones for customers who want to use the Android platform."

Certainly, the two new phones announced yesterday will fill all new positions in the Sony Ericsson smartphone lineup.

The Xperia active, with its dust-proof, water-resistant design, aims to appeal to customers with active lifestyles.

The Xperia ray, on the other hand, features a sleek and polished style not unlike the Xperia arc that debuted earlier in the year, but it sets itself apart by getting a multimedia-optimised device targeted at the mid-range marketplace.

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Title: An Android for everybody
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Posted by: Admin Updated at: 12:55 PM


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